Q&A Ambre Hobson, Trek Travel

If you saw issue 66 of Cyclist, you’d have seen our phenomenal Big Ride in Montana, USA under the expert guidance of Trek Travel. But Montana is far from the only destination on Trek Travel’s extensive list of cycling holidays. We chat to Ambre Hobson, Trek Travel outside sales manager, to learn more about what they have to offer riders seeking adventure.

Ambre riding in Girona, Spain – a destination she says is her favourite place in the world to ride a bike

Interview JACK LYNCH


Cyclist: Hi Ambre. Firstly, congrats on working in what appears to be one of the world’s best jobs. It’s all bikes and beautiful places, right?

Ambre Hobson: Hey, shhh, let’s keep this between us, but you’re absolutely right – I’m living the dream! Working at Trek Travel is all about bikes, beautiful places, and a sprinkle of magic.

But here’s the behind-the-scenes scoop: it’s not all luck and daydreams. We do our homework, tons of it, to make sure your cycling holiday is nothing short of spectacular.

Meticulous research is our secret sauce, so you get to dive deep into the heart of the regions you visit, and you feel like a bona fide local. It’s not just a job;it’s a passion for crafting unforgettable adventures that blend the joy of cycling with the charm of extraordinary destinations.

So, yes, it’s a dream job, but it’s also a labour of love that we’re stoked to share with fellow cycling enthusiasts.


Cyc: What’s your favourite place to ride your bike in the world and why?

AH: This is an easy answer: Girona, Spain. Why? Well, buckle up, because it’s not just about the bike. Girona is like a two-wheeled paradise! First, imagine a place where you can pedal through a smorgasbord of terrains – from challenging hills to smooth flats, gravel paths, winding roads and even mountain trails. Girona has it all, and it’s like a cycling buffet where you get to savour every flavour.

By the way, I’m not the only person who thinks this – many pro cyclists also call this place home in the off-season. But what truly makes Girona my top pick is the incredible local cycling culture. It’s like a secret club where everyone’s invited.

The friendly folks there are as passionate about cycling as they are about sharing it. You’ll find yourself swapping stories and routes with fellow riders at the drop of a hat.

It’s like one big, happy cycling family! So there you have it – Girona, a cycling utopia where the terrain is diverse, and the locals are as warm as the Mediterranean sun. (You can read – and see! – more of Girona in our sportive feature on page 102).


Cyc: In your view, why are cycling holidays so awesome? And what does Trek Travel do to enhance an already amazing experience?

AH: Where do I start? I could write a novel. Cycling holidays are an absolutely fantastic way to experience the world like never before. At Trek Travel, we take these incredible adventures and crank the dial up to 11, ensuring your trip is not just memorable but also mind-blowing.

Picture this: when you’re out there pedalling, you’re not merely an observer in a foreign land; you’re part of it.

You can feel the wind in your hair, catch the scent of wildflowers as you glide by, and work up an appetite that transforms every meal into a mouth-watering masterpiece. It’s the ultimate way to immerse yourself in the world around you.

There are many things that set Trek Travel apart, starting with our awesome bikes. You’ll enjoy the comfort and precision of our top-tier Trek Bicycles, ensuring every pedal stroke is pure delight, and that your adventure is as smooth as it is thrilling.

Another thing that makes Trek Travel special? Our unwavering dedication to crafting unforgettable journeys. We meticulously plan every detail to perfection.

From selecting cosy accommodations to charting out epic riding routes and delivering authentic local and cultural experiences – we’ve got it all in the bag.


Cyc: Can you talk us through the ‘rider level’ categories Trek Travel designates to its rides and how it will help me choose which Trek Travel destination to pick?

AH: Trek Travel’s rider levels are like your passport to the most epic cycling adventure. These nifty categories make it a breeze to choose the trip that fits your cycling style. And don’t worry, we’re all about keeping it flexible.

Feel most comfortable on an e-bike? We’ve got those. Need a little hill boost? The support van’s got your back. When you roll with Trek Travel, every day is your day, and you decide.

Now, here’s a peek at our rider levels:
LEISURE: If you’re all about casual spins and scenic stops for photos, this one’s for you.
RECREATIONAL: A bit more pep in your pedal, with occasional hills to keep things interesting.
ACTIVE: The sweet spot for a lot of riders. Expect some climbs, a bit of sweat, and a lot of smiles.
AVID: Are you a cycling beast? Then this one’s your jam! Think leg-burning climbs and heart-pounding descents.

The obliging team at Trek Travel were happy to change the brake lever configuration to suit our Australian sensibilities when Cyclist visited Montana in issue 66

Cyc: How do the self-guided tours work? Am I just paying you to get me lost?

AH: First off, let’s get one thing straight – sometimes getting lost can be an adventure all on its own, but no worries, with our self-guided tours, if you do happen to take a detour, it’s all by your own choice. We’re all about setting you up for an unforgettable experience.

Picture this: we handpick an incredible local hotel, smack in the heart of prime cycling territory. And, because we know that breakfast is the most important meal of the day (especially on two wheels), we make sure it’s sorted for you.

But here’s the real magic: you’ll have a top-notch Trek Bike that’s customised to fit you like a glove. And as if that’s not enough, we toss in a Garmin GPS pre-loaded with all your trip’s routes, plus some awesome restaurant and sightseeing recommendations.

So, in a nutshell, we give you the framework for an epic cycling adventure, and you get to paint in all the exciting details. It’s like a choose-your-own-adventure, but with bikes and breathtaking views.


Cyc: Talk us through the Australian Tours. Is this a good place for locals to start? Or is it more catered for overseas visitors?

AH: Australia, mate, is where the adventure is calling! We’re absolutely stoked to share our newest offerings Down Under, and they’re perfect for locals to dive into some incredible cycling experiences right in their own backyard.

Our Australian tours are tailor-made to celebrate the stunning landscapes and diverse culture of this beautiful continent. Whether you’re a seasoned rider or new to the cycling game, these trips are designed to suit riders of all levels.

With a land as vast and varied as Australia, you can expect a smorgasbord of riding experiences. From the coastal paradise of Byron Bay to the awe-inspiring beauty of the Gold Coast, there’s something for everyone.

And did we mention the wineries of the Barossa Valley in South Australia? These trips aren’t just a bike ride; they’re each a journey through the heart and soul of Oz.

So, whether you’re a local looking to uncover hidden gems or an overseas visitor eager to explore the Land Down Under, our Australian Tours have got you covered.


Cyc: Do I have to own a Trek bike to go on one of these trips, or will you take riders from every creed?

AH: We embrace riders from all walks of life, no matter how they roll. Our mission is simple: we want to help more people explore the world by bike, and that means everyone is welcome.

It’s not about the brand on your frame; it’s about the passion for pedalling and the love for adventure. Whether you’re cruising on a Trek bike, a classic roadster, a trusty mountain bike, or even a retro cruiser, we’re thrilled to have you on board.

Our trips are designed to cater to a diverse group of riders, each with their own unique preferences and riding styles. So, if you’re ready for an incredible journey, we’re ready to welcome you with open arms, regardless of your bike of choice.

We’re all part of the same fantastic cycling community, and we can’t wait to share the road with you, no matter how you ride! Let’s explore the world together on two wheels.


Want to book a Trek Travel adventure of your own?

For more information, visit trektravel.com

Cyclist Australia/NZ